We live in a digital world and most customers now find companies or stores through online searches on Google. For any start up or small business looking to gain traction and compete in their market, SEO is a must to gain you not only internet exposure, but to take your business above and beyond. SEO is the top solution to get your business growing online, gain better visibility, get more people buying your products and services, and gaining quality organic traffic. It is made up of so many different elements and knowing what they are and how they work is key. There are 100 billion searches on Google each month which means an average of 3.3 billion searches each day. Even in the smallest percentage, this would mean several new visitors to your online business.
What is Search Engine Optimisation?
Search engine optimisation or SEO is a service used to increase an online website ranking on search engines such as Google, Bing, or Yahoo. By implementing SEO into your business, this can help increase your website traffic, boost your rankings on the first page of search engines, and grow your online sales and revenue. The way you optimise your site is what will have a direct effect on your SEO rankings. There are many elements to SEO these include on-site, off-site, keywords, and content. Off-site SEO is a practice that happens off your site rather than on it. This usually means backlinks. Link building is a process of acquiring high quality links from other websites and sending back to your own site.
Boosts higher quality organic traffic
Hiring a professional SEO company will bring high quality relevant organic traffic within 6 months. These are the targeted users who are more than likely going to purchase your products and services on your site. One of the main goals of SEO is to increase your traffic and boost sales. Your traffic increases when you increase your rankings and visibility. Google is the most popular search in the world which we all use on a day to day basis through our mobile phones, laptops, tablets, desktops and smart TVs. Nearly 33% of clicks go to the first ranking page, and the first 5 in the list get over 75% of all the clicks.
Builds trust and credibility
70-80% of users searching online only focuses on the organic results. Most people click the top 5 positions in organic searches. Once your site is ranking high on search engines, this will automatically increase your credibility and trust. It will signal a customer that you are the best and not the one who paid for an ad. Authority means your site is relevant, trustworthy, high quality, and has something to offer. There are several ways to build your brand and authority over time.
Link Building
Sending quality links to your site from external sites tells search engines that your website is high quality and valuable, and in turn, this will build authority and trust. Links are basically votes from other websites which in turn adds more trust. The more trusted a website is that links to you, the better the vote is for you. Your website should have a mix of links both medium and high quality. Any links that come from the homepage generally have a much higher domain authority. Most people think that 100% of SEO is changing things that are visible on your site such as content, meta and other factors, when in actual fact this is untrue and only the tip of the iceberg. Ranking top on Goggle is about 80% links (offsite) and 20% content/onsite. Basically, good link building compliments good content. Without a proper link building strategy, the best content in the world won’t even rank.
Content
Content is a somewhat important part of an SEO campaign because it is what you use to engage and reach out to your audience. Content comes in several forms, including:
- Blogs
- Service pages
- Videos
- Infographics
- Social media posts
- Presentations
- Images
You only have little time to convince your visitor that they can trust you and your site. Today’s content must be relevant, engaging, shareable, and interesting to read. All content on your site should be 100% unique and not copied from other sources.
Creates a better visitor experience
When owning a business, it is essential that you create a positive visitor experience. Offering great content and optimising your site creates a seamless and positive experience for the customers. Google recognises visitor experience in qualities such as mobile compatibility and website speed. You could also increase your page loading speed, which will reduce your bounce rate and encourage visitors to spend more time on your site.
Long term results
SEO is not only just about getting your site ranking on search engines it’s also one of the best investments you will ever make. Investing in SEO brings long term results, value, and growth for your brand and website and this will continue to gain real results for many months and years in the future.
Your Business in Open 24/7
SEO works day and night and around the clock giving consumers consistent access to your site products and services. With a well-run SEO campaign, you are engaging with your target audience 24/7 7 days a week, generating profitable sales without needing to be around 24/7 yourself.
Keeps you ahead of your competitors
SEO helps you rank higher in search engines which means you will be ranking higher than many of your competitors. This will help your consumers see that your business is a more credible and trustworthy option. With the right planning and the correct techniques, you can boost your site’s authority and stay ahead of the game, dominating all the sales and the clicks.
Helps sales during the Coronavirus global pandemic
With millions of cases of Coronavirus (Covid-19) across the world, it has changed how we engage and interact with people on a large scale. To have a successful future, you must adapt to these changes. It is crucial to maintain a strong digital presence online with the help of SEO. Consumers are swiftly shifting over and starting to buy online more so having your brand and site present online is essential. Remember, more people are online now than ever before so now is the best time to put focus into moving your business online.
After the pandemic, things will go back to normal eventually and it will take time to recover from any loss, but digital marketing will make your life and business a lot easier. SEO will set your business up for success after the global pandemic. If you are seeking to rank top on Google, then Get a Quote from us!